Nowadays, the production and marketing of YouTube video content have become extremely important for e-commerce companies. Consumers are sitting at home during the epidemic process and the use of the Internet during the process has increased, as has the rate of video viewing. At the same time, native customers began to shop more on the Internet. The fact that the product is effective in video purchasing processes and influences consumers' purchasing decisions also increases the importance of YouTube video content production.
In this guide, we will also consider the important points for those who have not created videos for YouTube.
Tips for creating YouTube video content for beginners
We will collect this guide under 5 main headings.
- Material concepts and plans
- Materials
- Channel settings
- Video input (identity) and output (outro) settings
- Video settings and details
Material concepts and plans
First of all, it is very important to extract ideas from your YouTube video content and create a content plan. You won’t be able to take random video footage for long periods of time, but after a while, you’ll have difficulty creating content. For this reason, it is a more accurate and long-term way to help you progress within a specific plan.
To do this, you can go ahead to create a social media content calendar, or you can think of your own video content as a blog post and make a plan to shoot videos in the long run. You can review our guides below to consider creating content plans and calendars.
Materials
Equipment will also be very important in video shooting. First, you can evaluate your existing tools. You don't need an expensive and professional camera to shoot video. It is also possible to create YouTube video content with your handheld smartphone. For this reason, if you do not have a camera, you can use your smartphone as a camera first.
It is also important that there are no bumps in your video images. As hard as it is to see shocking images, so are amateurs. For this reason, you can use a tripod to stabilize your camera and take still pictures.
Voice recording is also a topic that you should pay attention to in the process. Keeping your video sound quality high will also increase your video viewing rate. Your voices must be understood in order to present your message and content clearly to the audience. If you do not have an additional device for the microphone, you can use the voice recorder feature of your smartphone. You can put your sound recordings on video equipment by creating voiceovers on your video images in a quiet environment.
Under the Tools section, we can add your background and environment where you will shoot your video. You can use an interesting office environment in the background of your video, or you can paint your video in front of a white wall. The background you will use will vary depending on the content of the Void. Using a white background will help you see product details better when promoting and reviewing products. However, in blog style, you can use an office image or other environment instead of a white image when creating informative or entertaining content. You can find more information about using the tool and background settings in the video footage below our guide.
YouTube channel settings
In addition to creating YouTube video content, it's important to optimize your YouTube channel. It’s important that you share your company information, photos, and categorize your videos on your YouTube channel, your website, and social media links by tailoring new videos to your featured videos.
You can see more details about how you can do all these steps in our guide below and provide more information to optimize your channel to the best audience.
Creating featured videos for your YouTube channel helps you create promotions for people who search your channel and see your brand for the first time. By creating a short promotional video, you can tell users about your brand, products and services, and let users know what has been shared on your YouTube channel.
Video input (identity) and output (outro) settings
When creating your YouTube videos, you can create a small section with your company logo for video input and output for a more corporate and commercial look. So, when your video is shared across different platforms, you have a chance to showcase your brand.
In the intro video, you can increase the application of the video by adding a key part of the video content at the beginning of the video which is 5-10 seconds long, which may be of interest to the users.
You can use a section with your logo on the video output, as well as highlight your other videos on YouTube and add a subscription button to your channel and attract viewers to your channel. Below we share an example for video input and output screens.
Video settings and details
When creating YouTube video content, there are many different details in your video that you should pay attention to. You may need to change your video settings based on different video content and topics. We will consider different topics under different headings.
Video Length: When creating video content on YouTube, you should pay attention to the duration of the video. It is effective to choose different times for different types of videos. You can put your product promotion video in 30 seconds to 1 minute. So, you can use these videos while advertising. You can extend your video in 5-6 minutes to videos like product reviews and box opening. You can make your video informative, informative, and extend it to 15-20 minutes.
Video titles: When creating YouTube video content, you should also pay attention to the video titles. These videos have SEO value. YouTube is the second largest search engine after Google. Your title should be interesting and relevant to search engines, including keywords, for your videos to appear on both YouTube and Google.
Description: In addition to the video title, it is useful to write a description of your video in detail. These categories are also important for SEO. At the same time, you can provide video-related information to viewers, or you can add a referral link to the video through these descriptions and manage your product or service.
Featured Images: In addition to creating YouTube video content, it is effective to use featured images for a video when uploading your videos. YouTube automatically offers an image, it is important to create a special image to make your video interesting, so people who watch your video in search results can easily see what the video is. That way, you can increase your watch rate by pointing more users to your video. Below you will find examples of the use of his painted scenes.
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